Myrtleford is located in the Alpine Shire of North East Victoria and is central to the significant tourist destinations of Mt Hotham, Falls Creek, Bright, Lake Buffalo, Milawa, the King Valley and Beechworth. Myrtleford's population is a little over 3,000 people.
The many kilns seen in the district are evidence of the years of tobacco growing. This ceased in 2006 and the major industries, apart from timber manufacturing, are still agricultural as the tobacco crops were replaced by grapevines, nut trees, cherries, and varieties of berries and fruits. Beef and dairy cattle are also important to the region.
Visitors to the area are well catered for with interests as diverse as cycling the Rail Trail, snow and water skiing, mountain walking and climbing, gold and gem fossicking and, of course visiting wineries and sampling local cuisine.
Italian cultural heritage is celebrated in May during La Fiera. Regular annual events and festivities, as well as street markets and the new Farmer's Market on the 4th Saturday of the month provide locals and tourists alike with entertainment, good food, produce and wine. Our shopping precinct offers choice, value, the everyday and the unusual and of course country friendliness and service. Take a look at what's on in Myrtleford here.